🖤 Every bag begins with a story

I didn't set out to start a handbag company.

I simply couldn't throw away a T-shirt that held too many memories.

So I picked up a needle.

Every stitch of that first bag was sewn by hand.

It wasn't perfect.

But it changed everything.

Today, every St John & Co piece—whether created from a beloved concert tee, a forgotten estate-sale treasure, or a custom keepsake—is made with the same belief:

Beautiful things deserve another chapter.